In 2019 we made reference to the boom of iPaaS (Integration Platform as a Service) and how this tool is changing the paradigm of marketing teams. In the last three years we have done dozens of integrations between different platforms (ERP, eCommerce, CRM, VoIP solutions, Reservation Systems, POS...) all as source or destination HubSpot, the leading CRM according to G2.com.
.Our experience has allowed us to improve little by little the integrations until we created a very efficient process of data flow between applications but we have reached a point where the know-how, libraries and methodology do not allow us to be faster or consume less resources. I suppose we can always improve but the engineering and documentation effort required to have perfect processes is not proportional to the return. That's where Workato comes in 👋🏼
Workato is an iPaaS, leader according to G2.com in the last 4 years, to make it quick to understand, it is a tool similar to Zapier but with much more power, able to perform really complex and scalable processes, with traceability, control and ease of use. Any business user could understand, build and maintain their own recipes(that's how workflows are called in iPaaS).
What does it give us?
What does Workato give us? Broadly speaking, it gives us the scalability we need to make integrations faster, easier and more efficient. Workato gives you what for all integrations is a real pain: log management, error tracing, data mapping, triggers management, crons...and above all, access to hundreds of connectors with other applications and thousands of recipes already designed and ready to use.
Workato is a great integration tool.
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