NEWSLETTER
Marfeel recently unveiled the introduction of a new module called monitoring, comprised of social monitoring and discover monitoring, both in beta.
The former groups content by topic and country and allows analyzing the performance of competitors' RRSS publications. Discover monitoring allows you to analyze which posts are performing on Google Discover, filtering by country and language.
Social Monitoring
On accessing this first section we will see the content categorized by subject (at the moment general and sports) and country. On the right side are shown the interactions and the average number of publications, first our own and then those of the rest of the media.
If we access a theme, such as "Top Spain Sports", as shown in the following screenshot, we have different tabs. In this case we see the interactions and interaction rate per post, but by clicking the "+" button at the top left, it allows us to filter by account, post title or content, domain and post type (text or photo, for example).
This way we will be able to answer questions such as, what type of publication works best, which competitors are creating pieces with a certain keyword or which are the media that have more interaction.
For the moment only the connection with Facebook is available, but it is expected that more will be added soon, such as Instagram or Twitter (X).
Finally, you can also customize the board and add other accounts that are not available by default. This functionality is not open to the public, and has to be requested through the tool's support.
Discover Monitoring
When we access this second section the initial panel displayed is similar to that of social monitoring. In this case, the content is sorted by country and language, having the possibility to add granularity and view it at a region or city level. On the right, visibility indicates the potential for the content to be shown to more users and posts indicates the number of publications that appear on Discover, both your own and those of other media.
Once inside a region the panel displayed has a format like the screenshot below.
After selecting the time range we are interested in analyzing, we have the possibility to filter by domain, subject, city and date of publication. With the help of this functionality we will be able to answer questions such as, What subject matter works best in each city, What do we have authority in as a media outlet, or find out what type of content is generating traffic on Discover.
Finally, we have the possibility to see which media are ranking better in Google Discover, for example, generating little content but having a lot of visibility and appearing a lot of time to the discover feed.
Remember that, if for whatever reason, you need to add more cities to have more granularity in your analysis, please contact the tool's support.
We hope you found this brief introduction to Marfeel monitoring useful. If so, do not hesitate to subscribe to stay up to date with the latest news.
ANTERIOR
