NEWSLETTER
Formula 1 has evolved from a primarily European competition to a global community with over 800 million fans. Behind this growth is a data-driven strategy powered by automation and personalization — with Salesforce as the key technology partner.
The value lies not in scale alone, but in how each fan relationship is managed in real time, at a global level.
Unified CRM, automated journeys, predictive AI
Salesforce integration allows F1 to operate from a single data source, enabling:
- Unified user profiles across F1 TV, fantasy leagues, social platforms, and merchandising.
- Segmented campaigns driven by automation and AI.
- Real-time personalization during live events, anticipating fan needs.
Beyond efficiency: building emotional connection
AI doesn't just streamline operations — it enhances engagement. It acts before the user asks, offering relevant suggestions and responses proactively.
This anticipatory model is highly transferable to other industries like retail, education, media, and finance — where data and relationships drive competitive edge.
What can your organization learn?
At Hike&Foxter, we see three key principles:
- Centralize data and flows in one platform.
- Operationalize generative AI with business impact.
- Measure value beyond conversion: focus on relationship, context, and frequency.
Ready to explore how this could work for you?
We design CRM strategies powered by AI and analytics for organizations that seek more than just tools — they want results.
Request a diagnostic session to explore tailored solutions aligned with your processes and business goals.
ANTERIOR
