Infosys and Adobe join forces to accelerate AI-driven marketing

Infosys and Adobe have announced a strategic partnership aimed at transforming the marketing lifecycle through artificial intelligence. By combining the Infosys Aster™ suite with Adobe Experience Cloud, they offer unified customer experiences, large-scale content personalization, and more efficient workflow optimization.

AI integrated at every step of the marketing process

This collaboration delivers an end-to-end approach, from campaign planning to post-analysis, built on three key pillars:

• Unified experiences
  Adobe Real‑Time CDP and GenStudio enable the creation and delivery of segmented content across all channels, while Infosys Aster brings agility and responsiveness to the process.
• Personalization to drive growth
  The partnership enables hyper-targeted campaigns with localized and real-time content. Example: a jewelry brand improved its performance by 27% using 3D content generated through this technology.
• Workflow automation
  Auto-responses, autonomous agents, and campaign orchestration are all managed from a single integrated platform. One global tech company reduced campaign launch time by 20% with this approach.
  

Real impact on marketing and CRM

The value isn’t just in the tech stack—it's in the operational transformation it enables:

   ➤ Data and content integration: enriched user profiles across every touchpoint.

   ➤ Smart activation: campaigns respond to real-time behavior and user context.

   ➤ Brand consistency: unified experiences across teams and channels.

Three strategic benefits we see

At Hike&Foxter, we identify three clear advantages:

• Scalability without complexity: personalized campaigns for thousands, without multiplying resources.
• Operational efficiency: continuous reduction in time-to-market and coordination costs.
• Trust by design: responsible AI that ensures integrity and privacy throughout.
  
  

Ready to apply this model in your business?

Request a no-obligation diagnostic session to explore how this combination —AI, CRM and automation— can enhance your marketing and customer strategies.