Infosys and Adobe have announced a strategic partnership aimed at transforming the marketing lifecycle through artificial intelligence. By combining the Infosys Aster™ suite with Adobe Experience Cloud, they offer unified customer experiences, large-scale content personalization, and more efficient workflow optimization.
AI integrated at every step of the marketing process
This collaboration delivers an end-to-end approach, from campaign planning to post-analysis, built on three key pillars:
- Unified experiences
Adobe Real‑Time CDP and GenStudio enable the creation and delivery of segmented content across all channels, while Infosys Aster brings agility and responsiveness to the process.
- Personalization to drive growth
The partnership enables hyper-targeted campaigns with localized and real-time content. Example: a jewelry brand improved its performance by 27% using 3D content generated through this technology.
- Workflow automation
Auto-responses, autonomous agents, and campaign orchestration are all managed from a single integrated platform. One global tech company reduced campaign launch time by 20% with this approach.
Real impact on marketing and CRM
The value isn’t just in the tech stack—it's in the operational transformation it enables:
➤ Data and content integration: enriched user profiles across every touchpoint.
➤ Smart activation: campaigns respond to real-time behavior and user context.
➤ Brand consistency: unified experiences across teams and channels.
Three strategic benefits we see
At Hike&Foxter, we identify three clear advantages:
- Scalability without complexity: personalized campaigns for thousands, without multiplying resources.
- Operational efficiency: continuous reduction in time-to-market and coordination costs.
- Trust by design: responsible AI that ensures integrity and privacy throughout.
Ready to apply this model in your business?
Request a no-obligation diagnostic session to explore how this combination —AI, CRM and automation— can enhance your marketing and customer strategies.