NEWSLETTER
In a landscape where speed and precision define impact, the recent partnership between AdTegral and Improvado shows that effective integration of data and AI is no longer optional — it's a strategic imperative. Their alliance reduces programmatic reporting latency by up to 70%, directly connecting campaigns with actionable intelligence without relying on complex technology stacks.
A frictionless flow: campaigns, data, and insights in real time
Until now, many organizations have faced slow, fragmented pipelines. Improvado’s solution — already enhanced by Snowflake — consolidates data from multiple sources and transforms it into decision-ready reports. The integration with AdTegral adds a critical layer: real-time, automated monitoring of programmatic campaigns.
What does this change mean for marketing and CRM?
This type of integration accelerates the transition from data to action, delivering measurable benefits:
➤ Reduced time-to-insight: less time preparing data, faster campaign optimization
➤ Real-time oversight: instant alerts for anomalies in naming, budgeting, or branding
➤ Continuous personalization: dynamic campaign activation based on segments and context
Scalable across any organization
While this approach was tested in advanced programmatic use cases, it’s highly replicable for any business combining digital advertising with CRM. The foundation is simple:
- Connect relevant data sources (ads, CRM, ecommerce…)
- Set up automated pipelines in environments like Snowflake
- Enable pervasive analytics with real-time alerts and recommendations
This structure improves responsiveness and reduces manual workload for technical teams.
Turning data into competitive advantage
At Hike&Foxter, we highlight three tangible outcomes from this model:
- Lower latency between performance and campaign adjustments
- Improved compliance and operational optimization
- Automation aligned with strategic business goals
Ready to scale your marketing intelligence?
Request a no-obligation diagnostic session to explore how this approach — data, AI, and automation — can drive more agile, precise, and consistent processes in your organization.
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