NEWSLETTER
Adobe Target is Adobe Experience Cloud's CRO tool, which allows you to customize your website, mobile apps and other devices to enhance, personalize and optimize the user experience.
An activity allows you to test and segment content to specific audiences, being able to configure the start date, end date, as well as on which page or pages it will be displayed, what it will look like and who will see it.
Target has the following activities:
- A/B Test: allows you to test a variation of content against the original or control version to determine which performs better to different audiences. This type of activity can be used when we have a clear hypothesis on how to improve the performance of a specific page. It is important to have done a previous analysis and to be clear about the metrics that will be used to measure the result of the test.
- Multivariate Test: allows you to test multiple elements in a single design to determine the optimal performance of individual elements or combinations. This activity is ideal for discovering how different elements (images, CTAs, copys,...) on a given page influence conversion.
- Experience Targeting: allows you to set one or more rules in the same activity to segment content to a specific audience. It is useful to show content to a very specific audience, allowing segmenting by geolocation, for example.
- Recommendations: allows to display, automatically, products or content tailored to the user's interests, based on their previous behavior or activity, preferences or others. This feature is useful in both a transactional and a non-transactional website.
- Automated Personalization: is an activity that uses ML algorithms to analyze behavioral data and automate personalized content to users. It serves both a "discovery" phase and continuous content optimization, as the algorithm "learns" what works best and adapts the content based on the user's profile.
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ANTERIOR
