HACKS

Artificial Intelligence (AI) continues to progress at an accelerated pace, and Claude 4.0, developed by Anthropic, marks a major milestone in this journey. This next-generation language model stands out for its ability to comprehend complex contexts, deliver accurate responses, and adapt to a wide range of business needs.

In a world where technology advances at unprecedented speed, artificial intelligence has emerged as a key driver of transformation. Among the most promising innovations today is AlphaEvolve, an evolutionary coding agent that combines the creative power of large language models (LLMs) with automated evaluators, opening new frontiers in software development, algorithm optimization, and solving complex problems in mathematics and computing.

At its Config 2025 event, Figma made it clear: the future of digital design will be deeply shaped by artificial intelligence. Beyond announcing new features, the company highlighted a paradigm shift — design is no longer a standalone process, but the core that connects creativity, technology, and product development.

In the digital era, having structured and accurate data is a key competitive advantage.
However, traditional web scraping methods—based on static selectors like XPath or CSS—often fail when websites change their layout or strengthen anti-bot protections. Artificial intelligence, particularly LLaMA 3, opens a new door to more robust, flexible, and accurate data collection.

In an increasingly fast-paced world, time alone is no longer enough to meet the growing demands of work and personal life. Competition is fierce, and innovative approaches that maximize our potential are more necessary than ever.
Fortunately, artificial intelligence (AI) is evolving at an unstoppable pace, offering free and accessible solutions to boost our daily productivity.

In the dynamic world of Artificial Intelligence (AI) and Machine Learning (ML), staying ahead of the curve is no longer optional—it’s essential. In this article, we take an in-depth look at the capabilities of Vertex AI Studio for prompt design. This tool is not only revolutionizing AI development but also transforming both internal and external operations for B2B and B2C companies alike.

Artificial intelligence has come a long way since its early days, evolving rapidly over recent decades. In this context, GPT-4.1 emerges as a powerful and innovative tool, specifically designed for practical business applications.

In today’s digital era, where artificial intelligence (AI) is transforming the way we interact with technology, AI-powered chatbots have become an invaluable tool for businesses of all sizes.

In today’s world, the digital landscape is in constant evolution. Alongside this rapid change, new technologies continue to emerge—each promising to reshape how we integrate artificial intelligence (AI) into both our daily lives and business operations.

Automation and Artificial Intelligence (AI) are rapidly transforming the way we work and live. While many people fear that these technologies may replace their jobs, the real threat lies in inaction and failure to adapt. In this article, we will explore how we can adopt a positive perspective on automation and how companies, whether B2B or B2C, can apply these technologies to drive growth and efficiency.

In the ever-evolving world of artificial intelligence, Amazon has taken a bold step with the launch of Nova Act, a revolutionary platform designed to transform how we interact with AI in the web environment. This innovation not only empowers developers but also opens new possibilities for both B2B and B2C companies.

In today's highly interconnected world, the line between what is real and what is fake is becoming increasingly blurred. This blending of authentic and digitally created content has led to a growing need for advanced deepfake detection solutions. But what opportunities and challenges does this present for businesses? How can these solutions be implemented to maximize their positive impact? Here, we explore these questions with a forward-thinking approach, examining use cases applicable to both B2B and B2C sectors.

The Ever-Changing Landscape of Technology

We are witnessing revolutionary advancements in Artificial Intelligence (AI) and biotechnology. These fields are not only transforming how we interact with the world but also unlocking new opportunities for both B2B and B2C businesses. Below, we explore some of the most promising applications and how large companies can implement them to maximize their potential.

Creativity has been for centuries one of the most unique and valuable characteristics of human beings. It is the result of imagination, emotion and a personal touch that allows us to develop innovative and artistic ideas. However, with the rise of technology and artificial intelligence (AI), we are faced with a question that has generated debate: is AI a friend or a competitor in the creative industries? In this article, we will focus on how AI can function as a strategic ally, enhancing creativity in both B2B and B2C environments.

The way we interact with websites and search for products has undergone a radical transformation in recent years. Thanks to advancements in generative artificial intelligence (AI) and conversational search, the online shopping process has become more intuitive and efficient. In this article, we explore how these advancements can optimize the shopping experience on websites, present use cases in both B2B and B2C sectors, and discuss how large companies can integrate these technologies to stay competitive.

In the rapidly evolving world of artificial intelligence, where every breakthrough marks the beginning of a new era of innovation, Google has taken a significant step forward with the launch of Gemini 2.0. This new family of AI models promises to revolutionize how businesses—both B2B and B2C—operate and create value. In this article, we will explore what this advancement means for large enterprises and how they can leverage these innovations to enhance operations and drive innovation.

Funnel visualizations show, sequentially, the user journey towards conversion.

If you've been working with GA4 for some time, you may have noticed that certain dimensions and metrics that were available in Universal Analytics are not present in GA4. For example, the Navigation report, where we could select a URL from our website and it would show the previous and next page paths in percentages, is no longer available:

Analyze and understand user behavior

In today's digital environment, accurate attribution of conversions is essential for businesses to optimize their marketing strategy and make informed decisions. The primary goal of addressing this issue is to ensure that businesses have a clear and precise view of which campaigns and channels are driving the desired results, such as sales, registrations, or valuable interactions.

n today's business world, Customer Relationship Management (CRM) systems are essential for companies of all sizes. The ability to store and analyze detailed customer information can make or break a business. However, the value of a CRM is entirely dependent on the quality of the data it holds.

Artificial intelligence (AI) has stopped being a technology of the future to become an essential component of the digital transformation that companies face today. Tools like ChatGPT and DeepSeek have revolutionized the way we interact with data, allowing us to automate processes, optimize decision-making and improve the user experience.

In recent years, the evolution of Artificial Intelligence (AI) and blockchain technology has revolutionized several sectors. One of the most promising developments has been the merger of AI and cryptocurrencies. In both B2B and B2C, this alliance has proven to be a powerful tool for improving processes, optimizing investments and personalizing user experiences. In this article, we will explore how these technologies are transforming businesses and their potential for the future.

In this article, we will explore how these technologies are transforming businesses and their potential for the future.

Adobe Target is Adobe Experience Cloud's CRO tool, which allows you to customize your website, mobile apps and other devices to enhance, personalize and optimize the user experience.

Have you ever contemplated the idea of restricting access to certain data within your Looker Studio dashboard? In this article we'll explain how to limit access by using email filters, ensuring that only certain users have access to specific information.

Migrating between HubSpot accounts can seem like a complex task, both technically and organizationally, so proper preparation is done to make the migration a success. This migration process is executed in scenarios such as consolidation between multiple accounts, restructuring a business, or moving data to a more advanced account.

Migration between HubSpot accounts can seem like a complex task, both technically and organizationally.

In a world where digital transformation is our daily bread, artificial intelligence (AI) has become a fundamental pillar for sales strategies. As a specialist sales consultant, I am experiencing firsthand how AI is redefining the role of account executives, opening up a range of opportunities and challenges.

As many of you may know, Looker Studio is a tool that allows you to create Dashboard's to visualize data from different sources.

Remember from Universal Analytics the output reports? 

It was a default report that was within the behavioral heading under Content or Site content in which this table

If you've been messing around with GA4, you will have already noticed that there are certain dimensions and metrics that were in Universal Analytics, and that are not in GA4, for example, the Navigation report in which we chose a url of our website and indicated in percentages the path of the previous page and the path of the next page:

Have you ever wanted to display different metrics in the same visualization without having to reconfigure it? If so, you've most likely had to resort to the optional metrics.

If you have tried working with GA4, you have probably noticed that there are different techniques available for "segmenting" data for analysis or creating subsets of data based on specific conditions.

Introduction

In the digital age, data plays a crucial role in almost every aspect of life. Companies are increasingly relying on data to make strategic decisions. This is where statistics and digital analytics merge, forming a foundation for the effective interpretation and use of this massive data. This article explores the relationship between the two disciplines, looking at key statistical techniques and their application in the digital business environment.

In the marketing and sales environment, efficiency is everything. The templates and sequences in HubSpot have become an essential tool for teams looking to automate tasks and focus on what really matters: closing business and nurturing customer relationships. Thanks to these functionalities, it is possible to personalize communications on a large scale without losing that human touch that makes the difference. In this article, we show you how to make the most of HubSpot's templates and sequences to empower your strategy and optimize every interaction with your contacts. It's time to transform the way you work!

As technologies advance and AI becomes more sophisticated, the question of whether artificial intelligence (AI) will replace humans in different areas is becoming more and more recurrent. But can technology "humanize" the "non-human," and will we do without human interaction altogether?"

Will we do without human interaction altogether.

As many of you may have noticed, the Ecommerce Conversion Rate metric no longer appears in Google Analytics and we miss it in our GA4, Looker Studio... 

In this article, we will learn how to perform a correlation hypothesis test between two variables using RStudio. The objective is to determine if there is a significant relationship between the selected variables.

From now on you will be able to add Online Items to new Businesses through Workflows.

In 2019 we made reference to the boom of iPaaS (Integration Platform as a Service) and how this tool is changing the paradigm of marketing teams. In the last three years we have done dozens of integrations between different platforms (ERP, eCommerce, CRM, VoIP solutions, Reservation Systems, POS...) all as source or destination HubSpot, the leading CRM according to G2.com.

Marfeel recently unveiled the introduction of a new module called monitoring, comprised of social monitoring and discover monitoring, both in beta.

Tips to take advantage of this functionality

Social networks have become one of the main sources of information. More and more users are consuming content through Facebook, Twitter (X), Instagram, or even YouTube. These platforms facilitate access to information, and make its consumption quicker and more immediate.

For many businesses, understanding how far in advance users make purchases is key to analyzing their behavior and planning. This knowledge is especially valuable in sectors such as events, hospitality, services, catering... where anticipating customer decisions can make all the difference in strategic planning and resource optimization.

Objective: implement a solution to avoid failed sales opportunities due to unattended calls on weekends 

The company Real Estate, with more than 25 years of experience in the real estate sector, was facing a recurring problem that affected its ability to attract customers: unanswered calls on weekends.

As we explained in this other blog post sometimes url parameters can give us big problems with cardinality in data and especially now in GA4.

Digital transformation is no longer a trend when it comes to business competitiveness and positioning. However, implementing and adopting new technological solutions is an organizational challenge for any company. Thus, the alignment of the stakeholders involved is key to this transformation. Misalignment can generate delays, inefficiencies and, in the worst case, the failure of the project. 

Objective: implement a solution to avoid failed sales opportunities due to unattended calls on weekends