HACKS

Adobe Target is Adobe Experience Cloud's CRO tool, which allows you to customize your website, mobile apps and other devices to enhance, personalize and optimize the user experience.

Have you ever contemplated the idea of restricting access to certain data within your Looker Studio dashboard? In this article we'll explain how to limit access by using email filters, ensuring that only certain users have access to specific information.

Migrating between HubSpot accounts can seem like a complex task, both technically and organizationally, so proper preparation is done to make the migration a success. This migration process is executed in scenarios such as consolidation between multiple accounts, restructuring a business, or moving data to a more advanced account.

Migration between HubSpot accounts can seem like a complex task, both technically and organizationally.

In a world where digital transformation is our daily bread, artificial intelligence (AI) has become a fundamental pillar for sales strategies. As a specialist sales consultant, I am experiencing firsthand how AI is redefining the role of account executives, opening up a range of opportunities and challenges.

As many of you may know, Looker Studio is a tool that allows you to create Dashboard's to visualize data from different sources.

Remember from Universal Analytics the output reports? 

It was a default report that was within the behavioral heading under Content or Site content in which this table

If you've been messing around with GA4, you will have already noticed that there are certain dimensions and metrics that were in Universal Analytics, and that are not in GA4, for example, the Navigation report in which we chose a url of our website and indicated in percentages the path of the previous page and the path of the next page:

Have you ever wanted to display different metrics in the same visualization without having to reconfigure it? If so, you've most likely had to resort to the optional metrics.

If you have tried working with GA4, you have probably noticed that there are different techniques available for "segmenting" data for analysis or creating subsets of data based on specific conditions.

Introduction

In the digital age, data plays a crucial role in almost every aspect of life. Companies are increasingly relying on data to make strategic decisions. This is where statistics and digital analytics merge, forming a foundation for the effective interpretation and use of this massive data. This article explores the relationship between the two disciplines, looking at key statistical techniques and their application in the digital business environment.

In the marketing and sales environment, efficiency is everything. The templates and sequences in HubSpot have become an essential tool for teams looking to automate tasks and focus on what really matters: closing business and nurturing customer relationships. Thanks to these functionalities, it is possible to personalize communications on a large scale without losing that human touch that makes the difference. In this article, we show you how to make the most of HubSpot's templates and sequences to empower your strategy and optimize every interaction with your contacts. It's time to transform the way you work!

As technologies advance and AI becomes more sophisticated, the question of whether artificial intelligence (AI) will replace humans in different areas is becoming more and more recurrent. But can technology "humanize" the "non-human," and will we do without human interaction altogether?"

Will we do without human interaction altogether.

As many of you may have noticed, the Ecommerce Conversion Rate metric no longer appears in Google Analytics and we miss it in our GA4, Looker Studio... 

In this article, we will learn how to perform a correlation hypothesis test between two variables using RStudio. The objective is to determine if there is a significant relationship between the selected variables.

From now on you will be able to add Online Items to new Businesses through Workflows.

In 2019 we made reference to the boom of iPaaS (Integration Platform as a Service) and how this tool is changing the paradigm of marketing teams. In the last three years we have done dozens of integrations between different platforms (ERP, eCommerce, CRM, VoIP solutions, Reservation Systems, POS...) all as source or destination HubSpot, the leading CRM according to G2.com.

Marfeel recently unveiled the introduction of a new module called monitoring, comprised of social monitoring and discover monitoring, both in beta.

Tips to take advantage of this functionality

Social networks have become one of the main sources of information. More and more users are consuming content through Facebook, Twitter (X), Instagram, or even YouTube. These platforms facilitate access to information, and make its consumption quicker and more immediate.

For many businesses, understanding how far in advance users make purchases is key to analyzing their behavior and planning. This knowledge is especially valuable in sectors such as events, hospitality, services, catering... where anticipating customer decisions can make all the difference in strategic planning and resource optimization.

Objective: implement a solution to avoid failed sales opportunities due to unattended calls on weekends 

The company Real Estate, with more than 25 years of experience in the real estate sector, was facing a recurring problem that affected its ability to attract customers: unanswered calls on weekends.

As we explained in this other blog post sometimes url parameters can give us big problems with cardinality in data and especially now in GA4.

Digital transformation is no longer a trend when it comes to business competitiveness and positioning. However, implementing and adopting new technological solutions is an organizational challenge for any company. Thus, the alignment of the stakeholders involved is key to this transformation. Misalignment can generate delays, inefficiencies and, in the worst case, the failure of the project. 

Objective: implement a solution to avoid failed sales opportunities due to unattended calls on weekends